Brick ‘n Click Case Study

Retailer/eTailer with one year + experience with Brick `n Click™ for eBay

Raj Kapur of Arktoys https://www.arktoys.com, York Town Heights, New York

 

April 2010

Raj Kapur, the president of Arktoys, runs a retail toy store and is an eBay Power Seller(arktoys) with a ProStores Web store. He described the Brick `n Click ™ for eBay as a retail POS system that uniquely synchs his retail stores sales and inventory with his eBay sales as well as his ProStores website sales.

Raj begins, “We were looking for a POS system that would give us more control over our front of the house sales, plus covering our inventory for both of our online stores.”

“We spent a lot of time researching the web as well as trade journals for something to solve our problems and did not find any other POS systems that would synch with eBay and ProStores. There was just no other product out there that would help us fix the problems we experienced.”

“As my business was growing, I noticed that my profits were being eaten up by all the extra dogwork I had to do. Before Brick `n Click being installed, I was posting items on eBay and ProStores but we still had to manually take inventory off of the selling floor and put it in the warehouse and allocate it for eBay and ProStores. Of course somebody had to keep track of inventory constantly. For example, if something was hot in the store and not selling on eBay then we had to take it off eBay and put it on the shelf in the retail store, there were still many mistakes being made in the process. ” I don’t have a huge warehouse like large companies do. I have to manage what I have in stock.”

I was constantly walking around with a clipboard and counting boxes. Now I don’t have to do that anymore and “this is a MAJOR time saver for us.

Raj continued, “Now anything that is on the selling floor in the retail store is also listed on eBay and ProStores at the same time. Every item has its unique selling profile; some of the products might be hot on eBay but don’t sell on the retail floor and vice versa. Now we don’t have to decide where we should put our items, almost everything we have for sale automatically gets listed in all three locations. This brings the greatest efficiencies in retail merchandising management both online and off that my company has ever had.”

“Often, during busy times, mistakes would happen and an item would get sold online after it had sold out in the mall store. I’d end up having to send a refund and apologize to my customers instead of sending them the product they’d purchased. This jeopardized not just my profits, but possibly the loyalty of my customers. I found this to be unworkable. I needed some solutions to these problems” He continued, “The biggest selling point of Brick `n Click™ that distinguishes it from other systems is the fact that you can easily manage your inventory with multi-channel sales.”

“This produces measurable results. Before we installed Brick `n Click™, we used to have only a hundred items on eBay. We would only list items that we specifically knew were hot and would sell. We had no idea what the real sales trends were because we were so busy running around the warehouse with a clipboard and moving around our products around.”

“Now, because of Brick `n Click™, we have the power of inventory management both online and off. Our quantity of listings has grown to nearly 7 times its original amount. We now have 600-700 items and our sales have doubled, and in some cases, TRIPLED. A significant improvement! About 30-35% of our overall sales come from the nearly 700 items we have online. Soon we expect to have 1200 items online. That’s an almost 800% growth in available product in just one year!”

When Raj was asked what he would say to other online retailers with similar problems, Raj generously responded, “The web opens up a whole new world out there that you can sell to. With Brick `n Click ™, all your inventory issues are taken care of. You can take every item that you have in your store and list everything on eBay, ProStores, in your retail store, or any combination you desire. You can track your sales trends, deal with hot and slow items, and control your inventory. It literally opens up a whole new avenue of sales without having to pay extra rent, payroll, or overhead. There is no way an online retailer with multiple selling venues can expand online without a solution like Brick `n Click™. “

Raj’s final comment was about the customer support he receives. He said, “MTI is always just a phone call away. The customer service is exceptional. We are very satisfied with the year-long relationship we have had with MTI and whole-heartedly recommended Brick `n Click ™ to other retailers who are looking to expand their online business.”

For more information, please contact us at 877-684-4767 or us the Contact Us feature on the site.